Why Customers Don’t Do What You Want Them To Do And What To Do About It
by Ferdinand F. Fournies
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- Format: paperback
- ISBN: 9780070217010 (0070217017)
- Release date: January 1, 1994
- Publisher: McGraw-Hill Companies
- Author: Ferdinand F. Fournies
- Language: english
About The Book
Ferdinand F. Fournies, knows that the key to selling is at once basic and revolutionary: What successful salespeople do is to help people to buy. So he’s written the only practical book that approaches selling from the customer’s point of view.
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